Redesigned WELS Sheet Offers Ultimate in Performance and Environmental Friendliness
FOR IMMEDIATE RELEASE
June 15, 2009, COMMACK, N.Y. – Environmentally-friendly comes in more than just green. In fact, it’s in 28 colorways that start with a durable, easy-to-maintain floor.
In line with CBC (AMERICA)’s commitment to environmentally-responsible products, the redesigned CERES brand WELS Sheet is PVC-free and offers low VOCs for better air quality. It meets low VOC emission requirements for CA 1350, which sets the standard for many indoor air quality certifications. WELS Sheet is polyolefin- and mineral-based and contains no plasticizers or stabilizers. In fact, it can be thermally recycled, as it will not release harmful dioxins.
WELS Sheet is also durable and easy to maintain. This new generation of product features an advanced wear surface. The non-porous, cross-linked, reinforced polyurethane surface is designed to stay clean-looking longer and many applications do not require an onsite finish.
The low-maintenance features – using less water, chemicals and energy – add to its environmental benefits.
The surface sets a new standard for its resistance to dirt, scratches, scuffs, chemicals, solvents and stains, making it ideal for healthcare facilities, schools, offices, restaurants, retail stores or any place where low maintenance is a high priority.
Adding to the environmental and maintenance benefits, WELS Sheet offers the aesthetics and flexibility that designers look for. Its 28 colorways range from pastels and neutrals to deep jewel tones and versatile color-fleck combinations. Many of the colorways have been designed to use coordinating accent chips, so the line is easy to coordinate with multiple colors used on projects. The design options are almost endless with borders, accents and water-jet inserts. Designers will love the pallet and flexibility.
“WELS Sheet was specifically designed to meet a variety of standards, including colors that fit into current and emerging design trends,” said Jeff Collum, Director of Flooring for CBC. “The 28 unique color options are sure to fit any design, in a product that is conscious of environmental and maintenance benefits, as well.”
In addition to the redesigned WELS Sheet, CBC is proud to announce its new response to a growing market demand. The CERES product line, now CERES PVC-Free Flooring, features a full line of commercial flooring products that are completely PVC-free. CBC is committed to supporting environmental responsibility, striving to reduce waste, limiting the consumption of natural resources and preserving Earth’s environment for future generations.
About CBC (AMERICA)
CBC (AMERICA) Corp. is a wholly owned subsidiary of the CBC Group and part of a global network of Import, Export, Trading, and Distribution companies, strategically located throughout the world. CBC (AMERICA) Corp. is the largest organization of CBC's companies, with divisions in security products, chemicals & pharmaceuticals, flooring, and plastics & resins. With sales and distribution centers in New York and California, we are able to meet the needs of the North, South and Central American markets. CBC flooring brands TOLI International and CERES PVC-Free Flooring both share a strong sense of responsibility to the environment in which we live and work; and support the responsible stewardship of resources and the preservation of the air, water, earth and its inhabitants. TOLI International and CERES PVC-Free Flooring are both ISO 9001 and ISO 1400.
Visit www.ceresnaturalfloors.com for more information.
Senior Marketing Manager